Wyliepalooza Ice Cream Emporium is a small ice cream shop in Indianapolis, Indiana. Its website did not do its business justice. There were many sections of only text with little variance of imagery. Some of the layout was overlapping and did not fit properly on the screen. I decided to use the ‘80s retro elements from Wyliepalooza’s physical store to present the business’s website in a fun, creative, and functional way.